BMW Thrive – Concept
Because of their weight, their enormous proportions and their huge ground clearance they are far more dangerous to other cars and pedestrians than smaller and lighter automobiles.
That causes in accidents with often severe injury and is a big issue to every traffic participant. Because of this reason three undergraduate students – Timotheus Lazar, Martin Pabis, Thomas Hribar – took care of the topic „SUV – safety to other traffic participants“. This often discussed topic „pedestrian saefty and saefty to other traffic participants“, which is the reason for headache and bad mood in a lot of design offices is going to be advanced within this project and the main concept of the final design.
The junior designers have been inspired by nature and taken over the layer composition from flowers in their design concept. An arrangement of three superposed layer destroys the heavy and massive shape of the automobile, changes it into single complementary layers and comes to a friendly, light and sporty formal statement.
BMW THRIVE is going perfectly with the sporty, attractive formal appearances of BMW. Among the typical kidney shaped grille at the front, that can not be absence at any BMW there is the obligatory „Hofmeisterknick“ worked out individually to the formal topic. In addition the side is defined by an elegant, sporty cutline which is continued in the front and rear light-surfaces and stretches the car along the length.